Haven’t yet heard of the EarthCare Challenge? Aren’t you just a bit curious to see what the six “eco-oblivious” contestants are doing to Green their lifestyles and homes for a chance to win earth-friendly furniture? You are invited to follow the Hickory Springs EarthCare Challange and join in the conversation.
Why is this contest important? These six people represent you. They are expressing the same questions and concerns that I hear every day as a Green designer. Their goals range from small changes to big investments. Some have spouses and family members to consider as they make decisions. Some are looking to reduce their monthly bills. Others are looking to declutter their life. There are even a few that want to learn more so they can lead by example. Whatever your interests and needs are, you can follow what they are doing, what the Green experts are saying, and help decide which contestant wins the challenge.
This contest brings up an interesting item of note. There are many industries battling the tide to keep business as usual so they don’t have to change – they willingly choose to remain eco-oblivious. But, the smartest industries realize that status quo is not good for long-term growth. The furniture industry is starting to respond to consumer demand for healthier products and long-term environmental need.
Hickory Spring, who supports the EarthCare Challenge, manufactures furniture and components used to make furniture and bedding – stuff like springs and foam. They are using a new formula that replaces some of the petroleum in foam with a bio-based derivative to reduce dependence on oil. They also use recycled-content metals to make their springs. While nothing they do yet is 100% Green, they are transparent about the process: They promote their commitment to making positive change and the hard effort it takes to turn a big boat.
Why is all this significant? Hickory Springs also sells products like foam and springs to the automobile and airplane industries – two industries that remain eco-oblivious. Yet, just like the contestants in the EarthCare Challenge, every visible change leads by example.
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